Ralph Lauren
Creative Director 2010 - 2016
The original maestro of lifestyle brands. It was a privilege to have taken the reigns as the CD of RL.com NA. I launched the EU sites in my first year. Ran an internal agency team that supported all digital marketing and oversaw a creative studio team responsible for features and product photography. Along the way—I had a ton of fun, made some great content and some lovely friends, and learned from the master of brand building.
Collection. Pre-Fall 2016
A Suit Feature
Concepted, art directed & designed
In celebration of the 40th anniversary of the polo shirt. Concepted & designed.
Editorial Feature. Creative Direction & onset Art Direction
The LBD. A Featurette.
“I don't design clothes, I design dreams.”
— Ralph Lauren
Editorial Feature
Four Ways to Wear a Bag
RL Home, these are a few of of my favorite things
CD & onset art direction